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Designer Dana Lorenz created Fallon following the success of her main line of jewelry and luxury accessories, Fenton. Fallon is a lower-priced diffusion collection of graphic and layerable pieces; a strong fashion statement that always flows with runway trend. Dana Lorenz has been recognized by Italian Vogue as one of their “New Talents” featured in the magazine and at Milan Fashion Week. In 2010, Lorenz was a nominee for CFDA Swarovski Accessory Designer of the Year and in 2011, Lorenz was a Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund Finalist. Fallon Jewelry is an editor favorite and has been featured in top fashion publications around the world including Teen and Italian Vogue, Lucky, Elle, and W magazine.